Uri Poliavich – Global Visionary in iGaming

Uri Poliavich is one of the most significant professionals in the entertainment industry. As the CEO of Soft2Bet, he has made the company a respected worldwide supplier and operator by fusing innovative thinking with smart commercial sense. His work is sometimes referred to as transformative since he foresees and generates new development prospects rather than merely following changes in the industry.

Poliavich stands out as a leader who combines the two difficulties into a single vision in a field where gaming companies compete to attract players and adhere to stringent laws. He has established himself as a global personality whose impact extends well beyond the business he formed thanks to his ability to establish strategy and produce quantifiable outcomes.

Early Career and International Perspective

Uri Poliavich started his path in business through hard work and exposure to different cultures. He was born in Ukraine in 1981 and moved to Israel when he was 14 years old. He gained a strong sense of adaptation and an appreciation for cultural diversity as a result of this early exposure to two quite diverse surroundings. 

Another defining factor was education. Poliavich obtained a bachelor’s degree in law from Bar-Ilan University, which equipped him with a strong grasp of legal frameworks and compliance. In the iGaming industry, where regulation is one of the most crucial facets of managing a firm, this training has proven especially beneficial. Because Poliavich had a background in law, he saw compliance as a foundation for long-term success rather than a constraint.

He worked for several international companies before starting Soft2Bet. He was able to observe how multinational corporations functioned, how plans needed to be modified for various geographical areas, and how important regulatory awareness was in sectors with stringent scrutiny thanks to his early positions.

Poliavich created a commercial strategy that transcended regional markets by fusing his legal expertise with practical business experience. It also explains why the business has been able to gain the trust of partners and regulators while boldly expanding into new areas.

Leading Innovation Across Borders

Uri Poliavich’s leadership philosophy has always been centered on innovation, and Soft2Bet has continuously raised the bar in the iGaming sector while operating under his management. As the CEO of Soft2Bet, he saw early on that technology-driven interaction would play a key role in determining how online gambling develops in the future. The Motivational Engineering Gaming Application (MEGA), which was introduced in 2023 as a result of this concept, has completely changed the way operators communicate with players.

The MEGA platform offers highly customized engagement mechanics and was made to effectively interface with sportsbook and casino operations. MEGA offers customizable retention tools, targeted bonus triggers, and variable rewards by fusing gamification elements with data-driven insights.

Key Features of MEGA

• Customizable gamification – avatars, collectibles, and city-building mechanics tailored to each brand.
• Flexible integration – adaptable for operators in multiple jurisdictions with varied player demographics.
• Advanced segmentation – rewards and promotions aligned with player behavior for greater relevance.
• Comprehensive scalability – tools designed to expand alongside operators as they grow.

Measurable Results of MEGA

• 65% increase in Net Gaming Revenue (NGR)
• 50% growth in deposit amounts
• 45% improvement in Average Revenue Per User (ARPU)
• 4X longer average player screen time

This quantifiable success shows how Uri Poliavich Soft2Bet’s leadership has turned innovation into observable business results. In addition to technological innovations, his approach places a strong emphasis on scalability, making sure the platform can adjust to a variety of markets and legal frameworks.

Long-term innovation is a priority for Soft2Bet CEO Poliavich, who ensures that operators may maximize lifetime player value while abiding by local laws. Soft2Bet is a reliable partner for authorized operators worldwide because of its ability to combine cutting-edge technologies with eco-friendly business practices. Through his ability to bridge the gap between technology and market variety, Uri Poliavich has become one of the most inventive leaders in the global iGaming sector.

Global Influence and Industry Impact

Uri Poliavich’s impact goes much beyond the confines of a single business. Under his direction, Soft2Bet has established itself as a world-renowned standard for iGaming excellence, influencing how companies handle gamification, regulation, and player engagement globally. His emphasis on high standards and proactive tactics has helped the sector as a whole, especially in important regulated areas in North America and Europe.

With a substantial presence in 11 jurisdictions and 19 licenses, Soft2Bet presently operates in: 

• Romania – regional expansion with locally relevant content.
• Denmark – localized brands such as Betinia and CampoBet.
• Sweden – advanced regulatory compliance and market-specific gamification.
• Ontario (Canada) – brands designed to meet Canadian regulatory requirements.

One of the most notable contributions under his leadership is the creation of Soft2Bet Invest, a €50 million fund dedicated to supporting innovation within iGaming and related digital entertainment sectors. The funding and strategic guidance provided by this program enable entrepreneurs and new companies to develop innovative solutions. By investing in new technology and capabilities, Poliavich demonstrates a strong commitment to ensuring the industry sustainably grows and embraces innovation.

Three fundamental ideas form the foundation of Poliavich’s strategy for global expansion:

• Entering only fully licensed and regulated marketplaces is a sign of regulatory accountability.
• Growth driven by innovation: giving priority to goods and systems that provide quantifiable benefits.
• The focus on experiences that balance openness, safety, and enjoyment is known as player-centric engagement.

By following these guidelines, he has created a model that other suppliers and operators are increasingly trying to follow. In addition to being a leader in its own right, Poliavich has established Soft2Bet as a major force in determining the future course of iGaming globally by continuously coordinating economic success with industry advancement.

Awards and Recognition of Uri Poliavich

Uri Poliavich has become a respected figure in today’s iGaming industry, recognized for his leadership and multiple international awards. In addition to being commended for the business he oversees, he has received individual recognition for his steadfast dedication to innovation, strategic growth, and responsible leadership.

In 2024, Uri Poliavich received the Leader of the Year award at the prestigious SBC Awards. A year later, in 2025, he was named Executive of the Year at the Global Gaming Awards EMEA.These honors demonstrate not just his capacity to lead Soft2Bet during a time of swift change, but also his reputation as a trailblazer with an international impact.

As Soft2Bet CEO, Poliavich has also overseen recognition for the company itself. Soft2Bet was a triple winner at the 2025 Global Gaming Awards, with honors for Platform Provider of the Year and Product Launch of the Year for the groundbreaking MEGA gamification platform. These achievements underscore his ability to align leadership vision with tangible results that resonate across the entire sector.

Selected Awards and Distinctions

The growing list of awards serves as proof of how Poliavich’s strategic direction has reshaped industry benchmarks. Under his guidance, Soft2Bet has become synonymous with high standards of technology, gamification, and compliance—qualities that are now considered essential for success in the modern iGaming landscape.

Legacy and Future Vision

The history of Uri Poliavich Soft2Bet is already well-established in the iGaming industry. He has consistently demonstrated that, from founding the company in 2016 to making it a global leader, success in this sector necessitates a combination of innovation, adherence to regulations, and strategic vision. Along with improving Soft2Bet, his leadership has raised the standard for business practices across the industry.

He bases his concept on the essential requirement that iGaming be safe, sustainable, and technologically advanced. Poliavich has set an example for others to follow by showing how responsible innovation may protect player interests and increase profits at the same time. This balance between financial success and ethical responsibility has a significant impact on his enduring legacy.

Uri Poliavich is still steering Soft2Bet by focusing on three main pillars:

• Innovation: increasing the application of sophisticated data-driven tools, personalization, and gamification.
• Investment: allowing fresh ideas to flourish by assisting business owners and entrepreneurs through programs such as Soft2Bet Invest.
• Global reach: cautiously venturing into new regulated sectors while upholding the strictest compliance standards.

He ensures that the company can adjust to market shifts by cultivating an environment that balances innovation with adherence to the law.

Poliavich is shaping the future of iGaming generally and guaranteeing Soft2Bet’s continued dominance of the market with this creative strategy. Rather than focusing only on immediate results, he hopes to create a vibrant and long-lasting environment that will keep changing for years to come.